RCIS2™ Registration Is Now Open!

July 21, 2010 in Uncategorized,critical illness insurance | Comments (0)

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The Critical Illness Insurance Centre is pleased to announce that the second module for the Registered Critical Insurance Specialist™ designation is now available.

RCIS2 is an intensive educational course and professional accreditation that is transforming the critical insurance marketing, sales and client support industry.

RCIS™ is the most comprehensive and effective sales, marketing and training system available for critical illness and life insurance sales professionals.

RCIS™ course materials, sales, and marketing strategies are constantly evolving to incorporate market trends and new developments to help advisors all over the world become the best they can.

If you are looking for a critical insurance sales and marketing resource and client management training program that can help your sales production, The Critical Illness insurance Centre is confident RCIS™ will meet all your requirements.

Register today for RCIS2™ and learn:

  • How the best-in-class CI companies, agents, advisors and brokers are differentiating themselves and selling more policies.
  • Which business-building and marketing strategies are best for your company’s or practice’s future.
  • About tools and tactics you can leverage to implement efficient and successful CI sales strategies.
  • How CI is underwritten, CI claims evaluated and how this remarkable product’s performance is constantly being enhanced.
  • How office support staff can better service and assist producers and sales staff.

Register for the Registered Critical Insurance Specialist2™ course today – CLICK HERE

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Critical illness overview article

June 24, 2010 in Uncategorized,critical illness insurance | Comments (0)

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Great overview in the Saskatoon StarPhoenix on the history and benefits of critical illness insurance for Canadians.

Many of the points discussed are key talking-points most critical illness insurance advisors and financial advisors should observe and engage when meeting with new prospects and clients.  As well, they dovetail with the many expert sales and marketing strategies contained in the Registered Critical Insurance  Specialist© (RCIS©) currently offered by the Critical Illness Insurance Centre.

Registration for the first edition of the Registered Critical Insurance Specialist© course began in November 2009 . Years in the making, RCIS© is the first course and professional designation focused exclusively on critical illness insurance. Providing sales, product and client management information and expertise, RCIS© provides a foundation for any advisor looking to build his or her critical illness insurance practice.

Included below is writer Terry McBride’s article on the many illnesses covered and the unique coverage and benefits provided by CI in the June 14, 2010 story:

SASKATOON – Surviving a critical illness can be expensive. Although it was introduced to Canada about 14 years ago to provide the cash needed, relatively few Canadians have purchased critical illness (CI) insurance.

Many Canadians could benefit from owning CI insurance.

The Canadian Breast Cancer Network, a survivors’ group, commissioned a 2009 national survey of 446 Canadians with a recent breast cancer diagnosis. The survey found that most respondents experienced a major financial setback.

On average, 44 per cent of respondents depleted their RRSP savings. Twenty- seven per cent had to borrow to pay for treatment costs since medicare does not cover all cancer drugs, supplies and prosthetics.

Treatment time for breast cancer averaged 38 weeks. However, Employment Insurance is only payable for up to 15 weeks at 55 per cent of salary. That does not cover half of the treatment time. The resulting financial burdens make many breast cancer survivors feel even more hopeless. Many women had to retire from their jobs.

Breast cancer is one type of critical illness that many people can survive due to improvements in medical science. People who have had heart attacks, strokes and kidney failure often live many more years.

LUMP SUM SPENDING

If you are diagnosed with a critical illness, what could you do if you suddenly received $75,000, for example? Would you see a top medical specialist in another province or in the United States? Would you take your family for a once-in-a-lifetime vacation? Would you renovate your home to make it wheelchair accessible?

One way to make a lump sum cash payout possible is to buy a CI insurance policy.

LUMP SUM PAYOUT

CI insurance provides protection in the form of a lump-sum cash payment (such as $75,000) to anyone diagnosed with a disease listed in the policy and who survives for at least 30 days after diagnosis. CI policies typically cover more than 20 different diseases including heart attacks, cancer, strokes, Parkinson’s, Alzheimer’s and organ transplants.

CI insurance is something extra that you may wish to buy on top of your basic disability insurance or life insurance policy.

PROTECT SAVINGS

CI coverage can help to protect your RRSP savings. With a payout from your CI policy you can avoid depleting your RRSP to pay for prompt, life-saving therapy or a special vacation trip with your family.

Of course, disability insurance (DI) is the No. 1 priority while you are in the paid workforce. DI protects your single most valuable asset, namely, your ability to earn income. DI provides monthly cash flow to pay for basic necessities such as food and shelter if you are unable to work, either because of injuries sustained in an accident or from a disease.

IF NO DI POSSIBLE

There are people who cannot qualify for DI coverage. Maybe their income is too low because they are newly self-employed persons, homemakers, students or seasonal workers, for example. Even if they cannot get DI coverage, they may qualify for CI insurance coverage.

How does CI insurance coverage rank in terms of priority compared to upgrading DI coverage and RRSP contributions, for example?

PAYING CI PREMIUMS

When dollars are scarce, you may have to choose between making RRSP contributions and paying CI insurance premiums. Could you make RRSP contributions and accumulate enough money in your RRSP to eliminate the need for a CI insurance policy? With a big enough RRSP you could self-insure.

Instead of paying CI premiums, consider first upgrading or topping up your disability insurance coverage. Maybe you could obtain a better DI policy with a shorter waiting period and a longer benefit period.

When you want advice on CI or DI coverage, you can look for an adviser with a Registered Health Underwriter (RHU) designation that indicates special training in this area.

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99 Critical Ideas for Insurance Professionals

May 27, 2010 in critical illness insurance | Comments (1)

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99 Critical Ideas for Insurance Professionals was researched, designed and written to meet the needs of advisors, brokers, agents and support staff engaged in the sale of critical insurance products.

A goldmine of information and insight for industry professionals, this collection of expert knowledge and strategies touches on a variety of critical insurance areas, including: practice management; sales and marketing; and guidance on how to answer objections while developing a personally unique, proficient and powerful process for presenting and selling the product.

99 Critical Ideas for Insurance Professionals is underpinned by the understanding that all sales and sales processes must ultimately benefit clients and prospects.  Advisors, brokers, agents and support staff able to speak with authority and knowledge about critical insurances’ many benefits and intricacies help all involved:  clients and prospects receive accurate information from advisors, brokers and agents who make more sales in a timely manner while putting less stress and fewer demands on company support and office staff.

The Critical Illness Insurance Centre believes a well-educated sales staff is a more productive sales staff.

99 Critical Ideas for Insurance Professionals will create more responsive and professional sales professionals with a workbook component to track performance, value and the effectiveness  of each Critical Idea when applied to the sales and marketing process.

To order your copy of  99 Critical Ideas for Insurance Professionals CLICK HERE

99 Critical Ideas for Insurance Professionals was researched, designed and written to meet the needs of advisors, brokers, agents and support staff engaged in the sale of critical insurance products.

99 Critical Ideas for Insurance ProfessionalsA goldmine of information and insight for industry professionals, this collection of expert knowledge and strategies touches on a variety of critical insurance areas, including: practice management; sales and marketing; and guidance on how to answer objections while developing a personally unique, proficient and powerful process for presenting and selling the product.

99 Critical Ideas for Insurance Professionals is underpinned by the understanding that all sales and sales processes must ultimately benefit clients and prospects.  Advisors, brokers, agents and support staff able to speak with authority and knowledge about critical insurances’ many benefits and intricacies help all involved:  clients and prospects receive accurate information from advisors, brokers and agents who make more sales in a timely manner while putting less stress and fewer demands on company support and office staff.

The Critical Illness Insurance Centre believes a well-educated sales staff is a more productive sales staff.

99 Critical Ideas for Insurance Professionals
will create more responsive and professional sales professionals with a workbook compenent to track performance, value and the effectiveness  of each Critical Idea when applied to the sales and marketing process.

To order your copy of  99 Critical Ideas for Insurance Professionals CLICK HERE

© The Critical Illness Insurance Centre. 2010

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World Critical Illness Insurance Conference 2010

January 12, 2010 in Uncategorized | Comments (0)

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The Critical Illness Insurance Centre‘s 2010 World Critical Illness Road Show is preparing for launch and coming to a city near you.
world critical illness insurance conferenceFirst stop is on April 14, 2010 in Vancouver at the Vancouver Convention Centre. Early bird registration ends soon – get your form by clicking here
Featuring industry-leading and innovative information, training and insight, the event will feature a professional speaker forum that will inspire and energize agents, producers and support staff.

Check to see when the Road Show arrives near you, then be sure to register before Jan. 31, 2010 and save with early bird registration rates. Reserve your spot.
The 2010 Road Show Schedule includes:

April 12, 2010 – Montreal (Fairmont Queen Elizabeth)
April 14, 2010 – Vancouver (at Vancouver Convention Centre)
April 15, 2010 – Edmonton (at Fairmont Hotel MacDonald)
April 16, 2010 – Calgary (at Calgary TELUS Convention Centre)
April 19, 2010 – Saskatoon (at Radisson Hotel Saskatoon)
April 21, 2010 – Winnipeg (at Radisson Hotel Winnipeg Downtown)
April 23, 2010 – Halifax (at The Westin Nova Scotia)
April 26, 2010 – Toronto (at Allstream Centre)

The Critical Illness Insurance Centre is also offering group discounts clicking here.
Visit The Critical Illness Insurance Centre for exciting event news and updates on 2010 Road Show speakers, topics and themes and download the the Road Show Information Flyer. Also, sign-up for The Critical Illness Insurance Centre‘s e-newsletter and event information will be sent to your email.

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Policy Underwriting in the Spotlight

January 6, 2010 in Uncategorized | Comments (0)

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Hélenè Michaud

In December, Hélenè Michaud, Assistant Vice President, Munich Re, Joan Tolan, Vice President, Underwriting, Munich Re, discussed the remarkably

Joan Tolan

complex and interesting process of critical illness insurance policy underwriting, the risk-assessment process and the ultimate goal, which is affordable policies and great coverage, with Alphonso Franco, President of The Critical Illness Insurance Centre. This lively, highly-informative episode of Insurance Radio!–‘CIIC Unplugged’ is available for your listening pleasure. Titled ‘The Nitty Gritty of getting it Issued’, simply click on the embedded player or visit The Critical Illness Insurance Centre‘s main website to access the player and show archives.

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Critical Illness Insurance for Retirees

January 3, 2010 in Uncategorized | Comments (0)

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critical-illness-insurance-retireesA recent Montreal Gazette story on post-retirement health insurance raises many important issues and especially as they pertain to critical illness insurance. The additional cost retirees in Quebec face after retirement  and the tenuous state of many private health and pension plans make additional insurance coverage an important consideration.

Reporter Paul Delean touches on many important topics in his thoughtful story that should be shared with and discussed with every retirement age client:

Financial advisor Marshall Johnson says one of the questions that regularly seems to catch potential clients off-guard is when he asks how they’re set for health and life insurance in retirement.

“It never dawned on a lot of them that their coverage came from work, and they might not be covered as well once they left, or lost their jobs,” he said.

Johnson, who works for Investors Group, also gets a lot of blank stares when he asks people what’s in their group health plan at work.

“For a lot of them, it seems just having a plan is sufficient information. They don’t actually know what’s in it.”

Quebecers accustomed to the benefits of private health plans often find the transition to the provincial drug-prescription plan a bit of a rude awakening, he said.

Contrary to popular misconception, the provincial plan isn’t free for most people; there’s an annual fee that can run as high as $595 a year, payable on the provincial tax return. You may also have to shell out as much as $79.53 a month toward the cost of your prescriptions. Dental work isn’t covered.

“It’s better than nothing, but there are holes,” Johnson said.

While some corporate plans do extend benefits to retirees, many do not, which means longtime employees are reduced to limited coverage at a time in their lives when they’re most likely to face complicated, and costly, health issues.

Johnson said it’s also not unheard of for companies, particularly smaller ones, to scale back or cancel private plans altogether if the costs become too onerous, as they sometimes do if a couple of employees get sick or hurt simultaneously.

Even the best private plans often have coverage gaps. That’s why it makes sense to supplement private plans with individual coverage, Johnson said. And the younger you apply the better, because insurance costs rise with age.

Among the products Johnson recommends people consider are critical-illness and long-term-care insurance

A long-term-care policy provides coverage for expenses such as an elder-care facility or in-home nursing, for as long as they’re needed. Your premium cost is based on the benefit level you buy. For a 55-year-old man, a policy offering $3,000 a month in benefits at a long-term care facility or $1,500 a month of non-facility care typically would run from $1,200 to $1,800 a year.

“They’re not cheap,” saidJohn Archer, an investment representative at RBC Dominion Securities, “but if you do the economic projections, they can save you money. An elder-care facility today can cost you well over $3,000 a month.”

So what happens if you never enter such a facility? “Some do have a return- of-premiums benefit,” Archer said.

Johnson said long-term-care plans seem to interest women in particular. “It costs more for women than men, because they live longer, but perhaps because so many of them have looked after an elderly parent, they worry about ending up the same way without the funds to provide for the extra care. If you don’t have kids to take care of you, the long-term-care money can go a long way.”

Critical-illness insurance pays you a specific amount if you have a heart attack or are diagnosed with any of a series of illnesses, from cancer to Parkinson’s disease.

“We usually recommend coverage equivalent to about a year’s salary. Because even if you do beat cancer, you’ll probably be out of commission for about a year,” Johnson said.

Though the odds of contracting cancer are actually a lot higher than your house burning or car getting stolen, insurance for critical illness still isn’t widely held by Quebecers, he noted.

As with long-term-care, some critical-illness insurance offers a return-of- premiums option at the end of the contract.

Life insurance is another product people sometimes ignore, to their detriment.

Archer said that, while it may be tempting for people over 50 to cancel life- insurance policies because they feel their families are no longer as vulnerable financially and they could use the cash, he rarely recommends it.

“If you stop, it can be very difficult to put in place again. And it can really provide a wonderful windfall for the next generation, or the charity of your choice,” Archer said.

If the expense is becoming an issue, and the children are beneficiaries, they might be willing to take over paying the annual premiums in order to collect the eventual benefit, Archer said.

A lump-sum life-insurance payout at death also can help offset any taxes owing, for instance on a cottage that’s been in the family for years.

“Life insurance is pretty much the only thing left that is not taxable,” Johnson said. “People still think of it as burial insurance, but you can use it as a tool to counter estate or capital-gains taxes. You can insure an annuity. You can use it in a lot of creative ways.”

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Critical Insurance and the Internet: Innovative Marketing Strategies

November 26, 2009 in critical illness insurance | Comments (1)

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Millions of critical insurance and life insurance prospects are going on-line to research, investigate and purchase coverage. How do you  get in front of this enormous group of customers and then convert them into clients? On Nov. 18, 2009, Lyle Jenish, president of Market IQ, sat down with Alphonso Franco, president of  The Critical Illness Insurance Centre, and discussed the challenges and enormous opportunities the Internet offers critical illness advisors, brokers, agents and companies.

Answering listener questions and discussing new marketing strategies, Lyle and Alphonso covered a lot of territory during their 45 minute, on-air interview, including discussing how popular the Internet has become for CI professionals looking to promote and market themselves, CI products, and their services; an Internet marketing strategy for advisors who prefer a face-face meeting over a cyber-sale; strategies for CI advisors who want to build a practice and portfolio as quickly as possible; and what a CI advisor should demand when developing a website.

Lyle’s company Market IQ (www.marketiq.ca) is a Canadian firm specializing in Internet marketing, data analysis, search engine optimization and copy writing. Market IQ has a diverse North American client base, including life and critical insurance companies, travel companies, educational institutions, immigration businesses, real estate firms and individual realtors, franchise corporations, foreign exchange companies, business consultants and book publishers. Market IQ assists and advises companies and individuals on Internet marketing, sales and promotional strategies that generate traffic and sales leads. Through careful copy writing, innovative creative services, proven Internet marketing strategies, precise data analysis and careful data collection, Market IQ’s clients build sales leads databases which are then quantified. Market IQ then provides strategies on marketing back to these valuable resources, converting leads into customers.

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Registered Critical Insurance Specialist

November 25, 2009 in critical illness insurance | Comments (0)

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rciscoverThe first edition of the brand new Registered Critical Insurance Specialist course is shipping. Years in the making, RCIS© is the first course and professional designation focused exclusively on critical illness insurance. Providing sales, product and client management information and expertise, RCIS© provides a foundation for any advisor looking to build his or her critical illness insurance practice.

In January 2011, the first group of RCIS© graduates will attend the first  graduation ceremony in Victoria, BC. The ceremony will occur immediately before the 8th World Critical Illness Insurance Conference and completion certificates will be handed out by critical illness insurance pioneer Dr. Marius Barnard.

For more information or to obtain RCIS© registration forms, visit The Critical Illness Insurance Centre‘s website. Or, simply click here to download RCIS© registration forms.

The RCIS© course and professional designation is available to all agents, brokers and support staff. Designed to address the current lack of critical insurance sales training and product-specific information, RCIS© designates will learn about CI products; how to market CI products; and how to increase sales while better meeting client needs.

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Critical Illness Insurance Centre Unplugged, Episode 2

October 26, 2009 in critical illness insurance | Comments (0)

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The second episode of  The Critical Illness Insurance Centre‘s Internet radio program CIIC Unplugged is available for listening.
Originally broadcast on October 14, 2009, Alphonso Franco, president, The Critical Illness Insurance Centre, discusses  critical insurance with Phil Marsillo, VP Living Benefits, Canada Life. They take an in-depth look at Canada Life’s history in the critical illness market, delving into some of the opportunities available to advisors in the current economic environment. They also identify trends advisors can capitalize on, to build their client base while serving clients in a more effective manner. They also discuss how producers can help their clients manage their financial health, including ways to talk to clients about critical illness.


Also, check back at The Critical Illness insurance Centre’s website for more information on critical insurance and future episodes of Insurance Radio! – ‘CIIC Unplugged’.

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RCIS registration has begun

October 20, 2009 in critical illness insurance | Comments (0)

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Agents, advisors and office and support staff can now register for the Registered Critical Insurance Specialist course. Download registration documents -  click here.

Announced at the 6th World CI Conference in Montreal, RCIS© is an intensive educational course and professional designation planned and developed over the last half-decade to raise awareness of Critical Illness Insurance and educate those interested in selling Critical Illness Insurance products.rciscover

The RCIS© course and professional designation is available to all agents, brokers and support staff. Designed to address the current lack of critical insurance sales training and product-specific information, RCIS© designates will learn about CI products; how to market CI products; and how to increase sales while better meeting client needs.

The RCIS© certification course was designed to enhance marketing, product knowledge, client service and sales skills and to stimulate individual and company CI sales production.

The RCIS© designation is intensive, comprehensive, current and essential for companies and individuals looking to improve their CI sales and service abilities.

RCIS© course curriculum includes:

  • Sales and marketing plans from CI authorities.
  • CI underwriting and actuarial information.
  • Seminar selling and public speaking instruction.
  • Instruction on group sales, one-on-one sales and selling CI to businesses.
  • Best practices overview and guidance for practice management.
  • Instruction on incorporating CI into health and welfare trusts.

RCIS© is outcome focused:

  • Educational and knowledge components are built to allow individual agents, brokers and advisors to increase their income and provide greater coverage for their clients.
  • Results oriented – 20 per cent of the RCIS© course mark is attached to implementing and tracking the sales techniques taught in the RCIS© course material.
  • RCIS© course and examination material is comprehensive, providing development material for every aspect of CI product marketing, sales and client management.
  • Course material includes easy-to-understand, well-written, expertly structured resources which address almost every client need.
  • RCIS© course learning material and curriculum is transferable to all types of financial planning and insurance sales.

Download registration documents -  click here.

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